Sustainable development blog : ecology and humanitarian aid

The purpose of this article is to help you save the planet (and money) by moderating your purchase of any superficial stuff during this Christmas period of compulsive shopping. To do so, the best way is to watch an educative video to get rid of the undesirable purchasing impulse you might have if you hang around in shopping malls. Well, the objective is to make you do your "homework" for christmas and then put them in practice every day...

From its extraction through sale, use and 

disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view.

The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever.

Annie Leonard, an activist who has spent the past 10 years traveling the globe fighting environmental threats, narrates the Story of Stuff, delivering a rapid-fire, often humorous and always engaging story about “all our stuff—where it comes from and where it goes when we throw it away.” She examines the real costs of extraction, production, distribution, consumption and disposal, and she isolates the moment in history where she says the trend of consumption mania began.

The film was produced by Free Range Studios, the makers of other highly popular web-based films such as The Meatrix and Grocery Store Wars.

Funding for the project came from The Funders Workgroup for Sustainable Production and Consumption and Tides Foundation.

I strongly recommend you to check The Story of Stuff Website where you can find plenty of useful information if you have been interested in this video and feel like taking part in this global project which is oriented to all human beings to help us understand our duty toward our planet... our home.

A group called Wiser Earth has also been created for the people who have watched the video and want to share some ideas and suggestions. So are you ready to spend 20 minutes to understand your duty? Or maybe you have already understood it? If that case, maybe you can share this video with people who needs it...

Anyways, in exchange I am pretty sure you will be rewared with a wonderful 2010 year. Enjoy the watching and Merry Christmas to all of you :)