Sustainable development blog : ecology and humanitarian aid

Every winter, the volunteers of the Sea Shepherd Conservation Society sail all over the Atlantic Ocean, on board of their boat. Their mission is to Read more »

Recently in this blog, I have dealt with the shameful shark finning trade and the blood shed in the process. To stigmatize this practice, the Saatchi & Saatchi South Africa agency have set up a clever ambient marketing campaign.

It goes like this :

Did you know about shark finning ? We are used to thinking that shark is a threat to man... But man is more deadly to shark !

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