
Every winter, the volunteers of the Sea Shepherd Conservation Society sail all over the Atlantic Ocean, on board of their boat. Their mission is to Read more »
Recently in this blog, I have dealt with the shameful shark finning trade and the blood shed in the process. To stigmatize this practice, the Saatchi & Saatchi South Africa agency have set up a clever ambient marketing campaign.

It goes like this :
Did you know about shark finning ? We are used to thinking that shark is a threat to man... But man is more deadly to shark !
