Sustainable development blog : ecology and humanitarian aid

Recently in this blog, I have dealt with the shameful shark finning trade and the blood shed in the process. To stigmatize this practice, the Saatchi & Saatchi South Africa agency have set up a clever ambient marketing campaign.

It goes like this :

Did you know about shark finning ? We are used to thinking that shark is a threat to man... But man is more deadly to shark !

Read more »